Direction : Groove Korea

Groove Korea


Elaine started at Groove Korea, an expat monthly magazine in Seoul, as associate editor in March 2012. On top of editing, writing and proofreading, she introduced organizational techniques to streamline the production process from copy editing to design, helped close the magazine each month and pitched story ideas to support section editors.

In October 2013, she became editorial director (acting editor-in-chief) and continued the magazine’s mission to tackle controversial social issues that remain untouched by Korea’s mainstream English-language media. She oversaw all processes including online and offline brand promotion, event planning, subscriptions and distribution, internships, staff management, story and package planning, editing, copy editing, design, social media promotion both manually and using HootSuite and online publishing using Drupal. The magazine introduced packaged content, infographics and longer features. Behind the scenes, it created an annual readership survey and contributor awards to recognize the volunteer writers, photographers and illustrators. Meanwhile, its social media presence quadrupled over one year to reach 12,000 likes on Facebook.

She led the magazine until the hundredth issue in February 2015, for which over 50 writers and photographers contributed to produce the largest issue in Groove Korea’s history.

Hover over the cover image to read highlights, and click the link to view the highlighted story on issuu.

 

Highlights

 

Published a 12-page double cover story analyzing issues surrounding overseas adoptions and stigmas against unwed mothers in Korea. The project, featuring illustrations and infographics, took nearly one year to complete.

Celebrated the magazine’s eighth anniversary with an introspection on eight sectors of Korean or expat society and a look back at Groove’s coverage of those issues over the years. The project involved 20 writers and editors.

Published a cover story criticizing the corporate corruption, bribery, government influence and lack of transparency that fuel Korea’s mainstream media.

Published a story on homophobia and the AIDS stigma in Korea.

Published an 18-page special cover on the evolution of Korea’s main expat district, including new and archive photos and original illustrations. Presented “Grow local,” a cover package on organic food initiatives, urban gardening and related features.

Published an 18-page special cover on the evolution of Korea’s main expat district, including new and archive photos and original illustrations. Presented “Grow local,” a cover package on organic food initiatives, urban gardening and related features.

Cowrote a cover package on expat celebrities and their rise to the top, featuring a large cover story and four profiles, with studio photography.

I love sandwiches.

Published an 11-story cover package on women’s issues, including the corporate glass ceiling, feminism, the booming beauty industry, abortion, entrepreneurialism and violence against women. The issue also expressed support for those affected by a ferry disaster that killed over 300 people, mostly students, and caused a national tragedy.

Produced a 20-page cover package (the largest to date at the time) on community, volunteering, homelessness and shady charities. Held the first annual Groove Korea Contributor Awards.

Published a highly controversial cover story on anti-black racism in Korea, which took six months to produce. The article remains the No. 3 most read story on groovekorea.com.

Collaborated with a local startup photography magazine for a cover story on winter travel. Released the results and comments from the first annual readership survey, and winners of the first annual Groove Korea Contributor Awards.

Wrote “The final days of Karin Joy Bowerman and Cathy Huynh,” detailing the events surrounding the deaths of two expats who were traveling through Vietnam. Gathered contributions from friends and family in memoriam.

Is Korea’s EFL education failing?,” a cover story criticizing the Korean English education system. The article remains the No. 8 most read story on groovekorea.com.

Took over as editorial director. Introduced infographics to the cover story. Also created the first annual readership survey.